Here’s WWF Canada’s recent Save Our Climate campaign. Besides being very well-made ads, I feel that they are thought provoking and really get the message across. The concept is based on what our world, our country, our city, our neighbourhood, our home and lifestyle would be like if we do not act now to save our climate.

The creative minds behind this campaign are the people from Draft FCB.

Print Ads

TV Ads after the jump.

TV Ads
[flashvideo filename="/stream/wwf-risingocean.flv" width="320" height="240" image="/stream/preview/wwf-ocean.jpg" /]
This TV ads made use of awning to cast a shadow that rises throughout the day, simulating the world’s rising ocean level due to global warming.

[flashvideo filename="/stream/wwf-beautifulday.flv" width="320" height="240" image="/stream/preview/wwf-beautiful.jpg" /]
This is what a “beautiful day” would be like in the near future, if we don’t act now.


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