Behind a Steve Jobs Keynote
Posted on June 14th, 2006 in Presentation |
If the chief executive of Cadbury-Schweppes speaks at a conference, or Nike’s boss introduces a new kind of trainer, you might expect to see it covered in specialist magazines, then quickly forgotten. But on Tuesday a chief executive will stand up and announce something, and within minutes it will be scrutinised across the web and on stockbrokers’ computers. It will be in newspapers. They’ll talk about it for months.
That chief executive is Steve Jobs.
My team picked the best and confidently presented them to Steve. True to his reputation as a perfectionist, he hated most of them.
another sets up and calibrates the state-of-the-art projection systems (complete with redundant backup systems), and a huge remote video truck parked outside has its own crew handling video feeds for the webcasts and playback of any video needed during the show. Then there are the people who set up all the computers used in the keynote, each with at least one backup that can be instantly brought online with the flick of a switch.
About a minute into the demo, Steve stopped me, saying impatiently, “you gotta get this together or we’re going to have to pull this demo from the keynote.”
Source: Guardian
Tags: Apple, Steve Jobs, Keynote, Presentation